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👋 Welcome!

This PPC lead generation playbook will show you how to set up full-funnel advertising campaigns, spin up creative landing pages that convert, and (most importantly) audit your efforts to ensure they’re profitable.


It covers:

  1. How to measure the success (and profitability) of a PPC lead gen campaign

  2. How to take a full-funnel approach to your digital ads

  3. How to approach budget allocation

  4. How to build, launch, and test a conversion-centric landing page

  5. How to launch PPC campaigns (Google Search & Meta Ads, 101 level)

  6. How to perform ongoing maintenance

  7. How to report on your performance

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What's Included

✔ Lead Gen Profitability Spreadsheet

✔ Budget Allocation Chart

✔ Google Ads SOP Checklist

✔ Google Ads Training (101 Level)

✔ Meta Ads Training (101 Level)
✔ Campaign Reporting Training

✔ Full-funnel Advertising Training

✔ List of PPC LinkedIn Users

✔ List of Most Valuable Free Tools

✔ List of Most Valuable Paid Tools

✔ Campaign Maintenance Training

✔ Landing Page Optimization Training

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About Me

I'm Jordan Brunelle!

I’ve spent the past 10 years of my career helping B2B and B2C businesses succeed with digital advertising, lead generation, and landing page optimization.

Here’s a small sample:


I’ve worked in-house at companies like Universal Music Group and 5by5 Agency, and I’ve helped over a hundred more companies drive high-quality leads (and convert them) using the exact methods I’m going to show you here.

I quit my agency job in 2023 to start my own business helping companies harness digital advertising to drive better leads.

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Why this playbook?

Maybe your sales team has an inbox full of spammy, expensive, or unqualified leads.

Maybe you’re a founder wanting to provide your marketing team with a playbook to set up a lead gen system that works.

Whatever the case, PPC lead gen isn’t easy. But for a lot of businesses, it's the number one driver for new business.

It's time to do it right.

To consider the full funnel.

To avoid all the common mistakes that drive up your cost per lead and drive down your conversion rate.

There are dozens of pitfalls to watch out for, settings to avoid, tests you need to run, and techniques you need to implement if you want your campaigns to consistently drive quality traffic (and if you want your landing pages to convert).

So that's what I'm going to show you.

The playbook I use for 99% of my clients. The tried-and-true methods for driving high-quality leads with a full-funnel digital advertising approach.

Who is this playbook for?

If you run paid ads to drive leads, this playbook is for you.

  • Digital marketers

  • PPC specialists

  • Founders/business owners

  • Marketing team leads

  • Lead gen specialists

By creating compelling ads, targeting the right audiences, and optimizing your landing pages for conversions, you’ll be able to fill your sales team’s inbox with leads that convert.

Have any questions?

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